Unit 1: Representation and Technology
The focus of this unit is on the relationship between media representations and audiences. Students explore media codes and conventions and the construction of meaning by creators and institutions in media products, and gain an understanding of audiences as producers and consumers of media products. Students also develop an understanding of the features of Australian fictional and non-fictional narratives in different media forms. Students develop research skills to investigate and analyse selected narratives, and work in a range of media forms to develop and produce representations that demonstrate an understanding of the characteristics of each media form and how they contribute to the communication of meaning.
Areas of study
- Media representation
- Media forms in production
- Australian stories
There are three outcomes:
- Explain the construction of specific media representations.
- Produce and evaluate media representations in two or more media forms.
- Analyse the features of a range of Australian media narratives.
Unit 2: Media Production and Industry
In this unit students focus on the production and post-production stages of the media production process, bringing the media production design created in Unit 3 to its realisation. Students also explore the complex relationship between media organisations, governments and audiences, focusing on the opportunities and challenges created by current developments in the media industry.
Areas of study
- Narrative style and genre
- Narratives in production
- Media and change
There are three outcomes:
- Analyse the intentions of media creators and producers and the influences of narratives on the audience in different media forms.
- Apply the media production process to create, develop and construct narratives.
- Discuss the influence of new media technologies on society, audiences, the individual, media industries and institutions.
Unit 3: Media narratives and pre-production
In this unit students assess how audiences from different periods of time and contexts are engaged by, consume and read media narratives. Students also design a media product for a specified audience, and develop written and visual documentation to support the production and post-production of this media product in Unit 4.
Areas of study
- Narrative and ideology
- Media production and development
- Media production design
There are three outcomes:
- Analyse how narratives are constructed and distributed, and how they engage, are consumed and are read by the intended audience and present day audiences.
- Research aspects of a media form and experiment with media technologies and media production processes to inform and document the design of a media production.
- Develop and document a media production design in a selected media form for a specified audience.
Unit 4: Media production and issues in the media
In this unit students focus on the production and post-production stages of the media production process commenced in Unit 3. Students also explore the relationship between the media and audiences, consider the capacity of the media to be used by governments, institutions and audiences, and analyse the rationale for and challenges to media regulation.
Areas of study
- Media production
- Agency and control in and out of the media
There are two outcomes:
- Produce, refine and resolve a media product designed in Unit 3.
- Discuss issues of agency and control in the relationship between the media and its audience.
